Doosan Daewoo Forklifts
Doosan Industrial Vehicle America Corporation (DIVAC) is based in Buford, Georgia. Its headquarters spread on over 170,000 square foot facility. The headquarters is also the home of parts operations that are currently supplying over 25,000 line items to its affiliate groups.
Doosan Industrial Vehicle group supplies material handling equipment to the US market through more than 80 independent dealer companies. Their dealers and partners also distribute their products on 200 sales locations across USA, Canada and Puerto Rico.
Business with forklifts started in the late 1960s; Korea's domestic forklift market was an open-import type market, when the Korea Machinery Co., Ltd. began to import assembled forklifts as part of a national industrial machinery expansion project. Sales of this initial equipment focused on corporations, large business groups, and the armed forces. This led to a merger into Daewoo Heavy Industries Ltd. in 1976, and the Forklift division opened business outlets throughout Korea to sell and service this equipment. In 1978, a forklift production plant was completed, and efforts were focused on developing products and improving quality through continuous technical training.
Doosan Industrial Vehicle America Corporation offers around 130 models and around 80 various engine or battery configurations with lifting capacity from 3,000 all the way up to 55,000 pounds. All of the forklift trucks are manufactured in the factory with ISO 9001 standards.
Doosan Group as South Korean conglomerate was placed 471 st in the Fortune Global 500 and ranked fourth among world’s best 40 companies.
Doosan Daewoo History
The Doosan was founded in 1896 as the Park Seung Jik Store in Baeogai, today known as Jongno 4-ga, Seoul. Since then, Doosan has developed into a multinational conglomerate, with particular emphasis on consumer goods, manufacturing and the trading and construction sectors.
In the late 1960s, Korea's domestic forklift market was an open-import type market, when the Korea Machinery Co., Ltd. began to import assembled forklifts as part of a national industrial machinery expansion project. Sales of this initial equipment focused on state-run corporations, large business groups, and the armed forces. This led to a merger into Daewoo Heavy Industries Ltd. in 1976, and the Forklift division opened business outlets throughout Korea to sell and service this equipment. In 1978, a forklift production plant was completed, and efforts were focused on developing products and improving quality through continuous technical training.
Operating as Daewoo, domestic forklift business, began in 1967 and grew to 90% market share in Korea. Entering the 80s, Daewoo's technological improvements and sales success positioned them for significant growth of their forklift business. Caterpillar Industrial Inc. of the USA, proposed a forklift joint-venture project in 1981 to address competitive pressures in the US material handling industry which significantly expanded Daewoo's forklift sales. In 1984, construction was completed on a new plant which helped establish the foundation for the manufacture of high added-value products for export. By 1993, the company established a worldwide sales network and began to export models, developed through in-house technology, as an independent brand. The company then acquired certifications from UL of the USA, CE of Europe, and ISO 9001 and ISO 14001, promoting expansion into overseas markets.
Current Product Range and Parts
The group developed exclusive models starting with their G5 series. Years of research and development program resulted in the development of core technologies for engines and transmissions and hydraulics. All of the products and their quality have passed through different kinds of durability and performance tests. Their product reliability and performance has been achieved through various reliability evaluation tests. Special focus is on comfort for the operator and environmental friendliness which was supported by large number of surveys and consumer oriented marketing.
Doosan GC series offers efficient and reliable forklifts with lifting capacity up to 12,000lbs and cushion tires. Powered by a diesel engine, D series with lifting capacity up to 7,000lbs offers a wide range of options to choose from.
Their most popular series, G series, combines low operating costs and performance. G series forklifts can also lift up to 7,000lbs.
Robust and durable option is offered in their D100/120/140 series that are powered by diesel and can lift up to 36,000lbs. Internal combustion engine powered forklifts are also offered in D35-D70 series. Separate series represents GX series truck designed for smaller spaces with 4,000/6,000lbs lifting capacity.
B series represent electric trucks with pneumatic or cushion tires with four or three-wheel drive.
Besides forklifts, Doosan also offers all kind of specialized vehicles for material handling and warehousing: Narrow aisle trucks and Hand pallet trucks and many more with same purpose.